Welcome to Shop General Mills!
For more than 150 years, we’ve made food with passion — having fun and staying true to our values along the way.
You've reached our exclusive Shop General Mills Marketplace where we will drop exclusive innovation products from some of our beloved brands (for a limited time and in limited quantities).
FAQs
What is Shop General Mills?
Shop General Mills is an exclusive marketplace of General Mills, Inc. brand innovations. We strive to create new products that we think you'll love.
Do you ship to PO boxes?
Unfortunately, not at this time. We also do not ship outside of the continental (48) United States.
Do you offer free shipping?
For full-sized products, we offer Free Shipping, no minimum required. Orders ship in 3-5 business days. For Sample products, we charge a small fee (varies by product) to cover shipping.
Do you offer refunds?
Yes, we do. If for any reason you're not completely satisfied with your purchase, we're here to help. Just email us at: hello-innovation@generalmills.com with your order number and a brief summary of your experience. We offer a one-time full refund, up to the full purchase price (excluding tax).
Have other questions? We'd love to hear them!
We'd love to hear from you! Reach out to us at: hello-innovation@generalmills.com